June 22, 2022 at 12:00pm | Suzanne Clark


TORONTO, June 22, 2022 /PRNewswire 

Cascade Sotheby's International Realty is partnering with leading independent firm Hasson Company ("Hasson") to create Cascade Hasson Sotheby's International Realty. The newly formed luxury brokerage is focused on serving clients in the luxury residential real estate markets of the Pacific Northwest including Portland Metro, Bend, Redmond, Jacksonville, Ashland, Hood River, Coast markets, and Southwest Washington (Vancouver).

Both firms specialize in representing iconic properties that highlight sophisticated urban markets as well as the spectacular, rugged beauty of the Pacific Northwest region. 

Together, the new partnership, Cascade Hasson Sotheby's International Realty, has 570 agents, 25 offices, and US$6.2 billion (C$8.06 billion) in transacted sales for 2021. 

Cascade Hasson Sotheby's International Realty will continue to be led by Deb Tebbs, CEO of Cascade Sotheby's International Realty, Steve Studley, CEO of Hasson Company, and Hasson President, Lynae Forbes, along with all the members of both existing management teams.

"Hasson Company founder, the late Mike Hasson, was a deeply respected industry leader in Oregon and his legacy endures. His reputation for trust, integrity and exceptional client focus has continued to influence the firm's culture," said Philip White, President and CEO of Sotheby's International Realty. "Having watched the company grow steadily in both scale and talent, we could not be more delighted to welcome Hasson Company to the Sotheby's International Realty brand."

Steve Studley, CEO of Hasson Company said: "From the outset, we always maintained the only partner for Hasson Company would be Sotheby's International Realty. Now, the time is right for us to join forces and partner with Cascade Sotheby's International Realty - a company we know, admire, trust, and respect - to dominate the Pacific Northwest luxury markets."

"We are thrilled to partner with Hasson Company. All of us at Cascade Sotheby's International Realty hold Hasson Company in the highest professional and personal regard," noted Deb Tebbs, President and CEO of Cascade Sotheby's International Realty. "Hasson Company shares our values and beliefs, and our objective to build a strong and sustainable model that incorporates the most up-to-date technology, marketing and exceptional leadership to support our wonderful agents." 

"With our combined scale and resources, our agents will be even better equipped to deliver exceptional real estate services from which our clients will benefit even further," she added.

Lynae Forbes, President of Hasson Company stated: "Our two firms are closely aligned in values, culture, and commitment to our shared community. This gives our combined team a wonderful start in collaborating effectively together."

Said Gavin Swartzman, President and CEO of Peerage Realty Partners: "This newly architected partnership between Hasson Company and Cascade Sotheby's International Realty is an important new milestone for Peerage Realty. Our objective is always to provide incremental strategic, financial, and human resources to enable our partner firms to continue to grow and prosper. We are thrilled to partner with such exceptional management teams to expand our presence in the growing and important Pacific Northwest market."


ABOUT HASSON COMPANY

Founded by Mike Hasson, an iconic industry leader, in 1991, the company has grown to about 180 full-time agents in 7 offices located throughout the Portland Metro area, Central Oregon, and one in Southwest Washington. It sold US$2.9 billion (C$3.8 billion) of luxury real estate in 2021 and has been recognized as one of the leading independent firms in the region.

In Oregon, it has offices in Portland (Northeast/Irving/Uptown), Lake Oswego, Charbonneau, Hood River, and West Linn. It also has an office in Vancouver, Washington.


ABOUT CASCADE SOTHEBY'S INTERNATIONAL REALTY

With 391 brokers and 17 offices serving Oregon and Southwest Washington, Cascade Sotheby's International Realty was ranked the third fastest-growing company in Portland in 2020. It has a 20 percent share of the key Bend, Oregon market, twice as much as its nearest competitor.

In 2021, posting a 30 percent increase over the previous year, Cascade Sotheby's International Realty generated over US$3.3 billion (C$4.24 billion) in sales volume.

Cascade Sotheby's International Realty has offices in the following Oregon communities: Ashland, Beaverton, Bend (2), Cannon Beach, Gearheart, Gleneden Beach, Grant's Pass, Hood River, Jacksonville, Lake Oswego, Manzanita, Portland (2), Sisters, and Sun River. In Washington, it has an office in Vancouver.


ABOUT SOTHEBY'S INTERNATIONAL REALTY®

Sotheby's International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby's auction house. Today, the company's global footprint spans nearly 1,000 offices located in 79 countries and territories worldwide, including 51 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Realogy entered a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby's International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby's auction house, established in 1744. 

The affiliate network is operated by Sotheby's International Realty Affiliates LLC, and the company owned brokerages are operated by Sotheby's International Realty, Inc. Both entities are subsidiaries of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services. Both Sotheby's International Realty Affiliates LLC and Sotheby's International Realty, Inc. fully support the principles of the Fair Housing Act and the Equal Opportunity Act.


SOURCE Peerage Realty Partners Inc.


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